Archive for April, 2009

The POP display that tells all. . .

Tuesday, April 28th, 2009

The creative minds at Way Basics have come up with a super complicated basic (of course) Point of Purchase display to help our retailers share the story on our products. The display is made from our zBoards, much like our Kraft Series with the sides exposed. No tools, no hardware, and no tape is required. Simply slide the 2 zBoards together and you have an instant display that has 4 sides to illustrate the amazing possibilities of Way Basics. Contact us to be a retailer.

waybasicspop waybasicspop2

waybasicspopside1 waybasicspopside2 waybasicspopside3 waybasicspopside4

Press: Trendhunter

Saturday, April 25th, 2009
Press Trend Hunter

The Evolution of Cool. Trend Hunter is a source of inspiration for industry professionals, aspiring entrepreneurs and the insatiably curious.  Each day, Trend Hunter features a daily dose of micro-trends, viral news and pop culture.  Trend Hunter tracks “The evolution of cool” to generate buzz, stimulate creativity and ultimately unlock the next cutting-edge idea.

http://www.trendhunter.com/trends/eco-friendly-furniture-designs-way-basics-no-tools-no-screws-endless-fun

Press: Inhabitat & Inhabitots

Friday, April 24th, 2009

inhabitat Press: Inhabitots

Sustainable design for the next generation. Inhabitots is a baby/parenting focused website that recognizes the introduction of a child into a family sparks a turning point in people’s lives to ‘go green’. With a high focus devoted to the composition of children’s products, Inhabitots.com was created as a resource for parents, families and anyone interested in sustainable modern design for children.

http://www.inhabitots.com/2009/04/24/way-basics-no-tools-flat-pack-furniture/

Earth Day is Today

Wednesday, April 22nd, 2009

 

 

 

Earth Day is a special time of year for Way Basics where we reflect on the road we’ve traveled, while looking to the future where things are looking more green than ever! At Way Basics we are dedicated to sustainable practices and encourage all of our friends and family to do the same. Share your Earth Day story with us. What are you doing this year to become more environmentally friendly? “Think globally, act locally” is not so much a lifestyle anymore, but a call to action! 

This Earth Day going green is as easy as 1-2-3! Introducing the 1-2-3 Modular Storage from Way Basics. Discover the instant possibilities and different configurations

 

 

 

Keeping things simple, our 1-2-3 Modular Storage is simply peel, stick, done, and you have yourself a modular storage unit for your books, clothes, toys, or a combination of all 3!  Arrange in any configuration you like and easily switch it up when you want a fresh new look. Mix and match colors or just keep it simple with a single shade. Check out the images on our web site for ideas and send us your creations too!

 

 

 

If you don’t already know, we’re on Facebook! Come on, write on our wall, and say hi. Got a product idea? Let us know. Got unique uses with your zBoards? Show us! Become our fan and get invited to special contest and promotions! We also randomly select a fan to win a gift certificate for products on our site each week. Way Cool.

 

 

Earth Day Party with Greer’s OC

Wednesday, April 22nd, 2009
Flyer Greer OC PartyLogo Global Green

Way Basics continued the Earth Day Celebration with Greer’s OC at hot spot Mesa in Costa Mesa, CA. The party also launches their first e-magazine. Way Basics donated a Cube, Kraft Cube Plus2 and a 3 Spinning Cube in an silent auction to benefit Global Green.  Global Green is the United States affiliate of Green Cross International fosters a global value shift toward a sustainable and secure world.

PRESS: Daily Candy Deals for Earth Day

Tuesday, April 21st, 2009
Press Daily Candy 2

DailyCandy is a free daily e-mail from the front lines of fashion, food, and fun. Check out their deals mailing for the latest on sale products. Way Basics was featured for their Earth Day deals!

www.dailycandy.com/deals/

Earth Day 2009

Monday, April 20th, 2009

We had an amazing time at Earth Day 2009. There was a huge crowd at University of California Irvine. The sun was shining, live music blaring, aroma of food abound, and Way Basics keeping it green in the midst of it all. Check out these photos from our weekend packed event at UCI and the Lab (the Camp) in Costa Mesa, California.

Check out the paper woman with paper armor, paper helmet, and paper sword!

EarthDay1 EarthDay2

EarthDay3 EarthDay4

Way Basics on ABC San Francisco

Tuesday, April 14th, 2009

Instant possibilities. . . any way you like, only with Way Basics

Friday, April 10th, 2009

Why are we called Way Basics? Because you can do it any way you like! Take our simple cube, you can mix and match colors, stack them up, put them side by side, do whatever you fancy. We took cedar and white (cause we think it’s a cool modern look) to create a fun modular storage solution. When you get bored, changed it up.

modular

Watch how David instantly transforms the Tribeca Shelving System to his own design. The zBoard Dividers are not only cool design pieces, but they act as support boards so heavy books are no challenge for our shelf and they’ll never warp. Take that particle board furniture!

Earth Day at The Camp and University of California Irvine

Wednesday, April 8th, 2009

Earth Day at the Camp         earthdayuci09

Way Basics will be celebrating Earth Day at the Camp in Costa Mesa, CA and University of California Irvine. Come join us with live music, food samplings, exhibits and giveaways. Your Way Basics Family will be there showing off the amazing possibilities with paper furniture. You can even come stand on one to see really how strong it is!

We’ll post photos after the event.

UCI                     Saturday April 18  10am to 5pm at Aldrich Park

The Camp         Sunday April 19   12pm to 4pm

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waybasics.com is your one stop shop for simple, everyday organization solutions that are good for your family and our environment. Our product offerings are multi-purpose and are easy to assemble, requiring no tools or hardware. From basic colorful cubes, coffee tables and 3 tier shelving units to modern bookcases, toy organizers & storage benches, they are perfect for the home or office, apartment or dorm, kid's playroom or teen's room, even closets and garages - just about any room! Explore our website and see how you can bring personality, creativity, and simplicity to your space. We encourage you to give our team a call with any questions or concerns or even if you need any storage or organization advice. We would love to hear from you! 949 892 5279 or talktous [at] waybasics.com

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