Archive for April, 2009

The POP display that tells all. . .

Tuesday, April 28th, 2009

The creative minds at Way Basics have come up with a super complicated basic (of course) Point of Purchase display to help our retailers share the story on our products. The display is made from our zBoards, much like our Kraft Series with the sides exposed. No tools, no hardware, and no tape is required. Simply slide the 2 zBoards together and you have an instant display that has 4 sides to illustrate the amazing possibilities of Way Basics. Contact us to be a retailer.

waybasicspop waybasicspop2

waybasicspopside1 waybasicspopside2 waybasicspopside3 waybasicspopside4

Press: Trendhunter

Saturday, April 25th, 2009
Press Trend Hunter

The Evolution of Cool. Trend Hunter is a source of inspiration for industry professionals, aspiring entrepreneurs and the insatiably curious.  Each day, Trend Hunter features a daily dose of micro-trends, viral news and pop culture.  Trend Hunter tracks “The evolution of cool” to generate buzz, stimulate creativity and ultimately unlock the next cutting-edge idea.

http://www.trendhunter.com/trends/eco-friendly-furniture-designs-way-basics-no-tools-no-screws-endless-fun

Press: Inhabitat & Inhabitots

Friday, April 24th, 2009

inhabitat Press: Inhabitots

Sustainable design for the next generation. Inhabitots is a baby/parenting focused website that recognizes the introduction of a child into a family sparks a turning point in people’s lives to ‘go green’. With a high focus devoted to the composition of children’s products, Inhabitots.com was created as a resource for parents, families and anyone interested in sustainable modern design for children.

http://www.inhabitots.com/2009/04/24/way-basics-no-tools-flat-pack-furniture/

Earth Day Party with Greer’s OC

Wednesday, April 22nd, 2009
Flyer Greer OC PartyLogo Global Green

Way Basics continued the Earth Day Celebration with Greer’s OC at hot spot Mesa in Costa Mesa, CA. The party also launches their first e-magazine. Way Basics donated a Cube, Kraft Cube Plus2 and a 3 Spinning Cube in an silent auction to benefit Global Green.  Global Green is the United States affiliate of Green Cross International fosters a global value shift toward a sustainable and secure world.

PRESS: Daily Candy Deals for Earth Day

Tuesday, April 21st, 2009
Press Daily Candy 2

DailyCandy is a free daily e-mail from the front lines of fashion, food, and fun. Check out their deals mailing for the latest on sale products. Way Basics was featured for their Earth Day deals!

www.dailycandy.com/deals/

Earth Day 2009

Monday, April 20th, 2009

We had an amazing time at Earth Day 2009. There was a huge crowd at University of California Irvine. The sun was shining, live music blaring, aroma of food abound, and Way Basics keeping it green in the midst of it all. Check out these photos from our weekend packed event at UCI and the Lab (the Camp) in Costa Mesa, California.

Check out the paper woman with paper armor, paper helmet, and paper sword!

EarthDay1 EarthDay2

EarthDay3 EarthDay4

Instant possibilities. . . any way you like, only with Way Basics

Friday, April 10th, 2009

Why are we called Way Basics? Because you can do it any way you like! Take our simple cube, you can mix and match colors, stack them up, put them side by side, do whatever you fancy. We took cedar and white (cause we think it’s a cool modern look) to create a fun modular storage solution. When you get bored, changed it up.

modular

Watch how David instantly transforms the Tribeca Shelving System to his own design. The zBoard Dividers are not only cool design pieces, but they act as support boards so heavy books are no challenge for our shelf and they’ll never warp. Take that particle board furniture!

Way Basics Assembly with Dividers from Way Basics on Vimeo.

Earth Day at The Camp and University of California Irvine

Wednesday, April 8th, 2009

Earth Day at the Camp         earthdayuci09

Way Basics will be celebrating Earth Day at the Camp in Costa Mesa, CA and University of California Irvine. Come join us with live music, food samplings, exhibits and giveaways. Your Way Basics Family will be there showing off the amazing possibilities with paper furniture. You can even come stand on one to see really how strong it is!

We’ll post photos after the event.

UCI                     Saturday April 18  10am to 5pm at Aldrich Park

The Camp         Sunday April 19   12pm to 4pm

Email Exclusive: Egg Hunt and FREE Shipping

Thursday, April 2nd, 2009

Egg Hunt at Way Basics!

The snow has just about completely melted away, and now it’s really beginning to feel like spring! We at Way Basics are so grateful for all the support our customers and fans have given. Way Basics wouldn’t be the same without all the feedback, encouragement, and comments you give. Check out some events we’re hosting below in appreciation of all your help.
In the spirit of Easter, we’re having an egg hunt on our website. 3 Way Basics eggs with a secret code will be planted randomly on our website. It could be in our product pages, design gallery, blog. . . only we know. The first three people to find the eggs and post the secret code on our Facebook Wall will each win a Collapsible Cube! You have to be a fan to play so be our fan today.
Check us out on Facebook and become a fan! Our goal for the end of April is to have 1000 fans, so help spread the news and our cause. As an incentive, we’re giving away a free product every week to a random fan, so you can be a winner. Last week’s winner was David Cardenas, this week could be you!
We hope you take part in these events, and we’ll have many more on the way, so keep an eye out on our website, Facebook page, or this newsletter. And as always, feel free to drop in a comment on our blog, Facebook page, or email us at talktous@waybasics.com.

Collpasible Cube on Boston’s Fox

Thursday, April 2nd, 2009

Home  |  Shop  |  About Us  |  As Seen On  |  zBoard  |  Blog
© Copyright 2008 - 2012 Way Basics  |  Shipping & Returns  |  Privacy Policy  |  Terms & Conditions  |  Sitemap

waybasics.com is your one stop shop for simple, everyday organization solutions that are good for your family and our environment. Our product offerings are multi-purpose and are easy to assemble, requiring no tools or hardware. From basic colorful cubes, coffee tables and 3 tier shelving units to modern bookcases, toy organizers & storage benches, they are perfect for the home or office, apartment or dorm, kid's playroom or teen's room, even closets and garages - just about any room! Explore our website and see how you can bring personality, creativity, and simplicity to your space. We encourage you to give our team a call with any questions or concerns or even if you need any storage or organization advice. We would love to hear from you! 949 892 5279 or talktous [at] waybasics.com

Way Basics is UpFront