Archive for September, 2009

The Recycler 360 = Simple Everyday Solution

Wednesday, September 30th, 2009
The Recycler 360 is a simple everyday solution for a basic need.  These before and after pictures show how one of our fans took advantage of the Recycler 360.  Way Basics is all about making life easier.  Tell us how we can make your life easier at talktous@waybasics.com.  Chances are, we’ll make it happen! 
 recycler-360-before  recycler-360-after

PRESS: OC Register

Wednesday, September 30th, 2009
 oc-register

The Orange County Register is a leading news and information company that publishes a diverse portfolio of newspaper, magazine and Internet products.

Based in Santa Ana, California, the OC Register is a three-time, Pulitzer Prize-winning newspaper and the area’s most trusted source of news and information since 1905.

http://irvineretail.freedomblogging.com/2009/09/29/paper-furniture-go-ahead-sit-it-wont-break/5411/

Way Basics Loves Riviera Magazine!

Tuesday, September 29th, 2009
riviera-covers
The parent company for Riviera Magazine, Modern Luxury Magazines LLC, is the largest publisher of city-regional magazines in America.  With Riviera Magazine’s mission to reflect and help define a new aesthetic for Orange County, they’ve created a sense of identity and a sense of empowerment to our community.Recently we gifted one of our custom pieces to Riviera Magazine to use in their lobby showcasing their magazines. Modern design for a modern company! This is the beauty of Way Basics, it fits anywhere!  In your home or office, we have sustainable furniture pieces that are modern, yet affordable. Check out the before and after pictures.  See?? We told you it fits anywhere.  Whether you are looking for furniture for your kid’s playroom, or a decadent centerpiece to showcase your modern style, Way Basics has you covered!
rivieradisplay-3 rivieradisplay-12 Made from 4 Tribeca shelving units
jimmy-and-irene

zBoard: www.usemorezboard.com

Thursday, September 24th, 2009
zboard
Have you ever wondered if it’s possible to integrate zBoard technology into your products and designs?  It is!zBoard is the revolutionary alternative material that will save you money, open possibilities, and create a sustainable future.

Our patented, environmentally sound manufacturing process turns post-consumer recycled paper into superbly strong boards that weigh 62% less than particle board or MDF. Integrate zBoards into endless application: furniture, displays, partitions, packaging.

www.usemorezboard.com

PRESS: OC Metro

Wednesday, September 23rd, 2009
 oc-metro

OC METRO BUSINESS magazine is a controlled-circulated publication available at major corporations, business centers, bookstores, health and fitness centers, retail centers, restaurants and coffee houses.  OC METRO BUSINESS is also available exclusively at key retail locations.

http://www.ocmetro.com/t-OC_newpreneurs_092309.aspx

PRESS: Cookie Magazine

Wednesday, September 23rd, 2009
 cookie-magazine

Cookie is a lifestyle magazine for the modern mother, featuring an editorial mix of fashion, home décor, travel, entertainment and health for her and her family. With a clean, stylish design aesthetic, Cookie believes that being a good parent and maintaining your sense of style are not mutually exclusive.

http://www.cookiemag.com/magazine/blogs/nesting/2009/09/way-basics-eco-storage.html

Way Basics Nominated as Semifinalist in Inc Magazine Newpreneur of the Year!

Tuesday, September 22nd, 2009
inc-magazine 

Proving that the recession can create opportunities to grow or start a small business, Alibaba.com and Inc. announced the 30 new entrepreneurs who have been selected to move on to the ‘Newpreneur of the Year’ semifinalist round. With businesses ranging from recyclable furniture to online customer stores to insulated handbags for men and women, these 30 entrepreneurs will compete in New York, Chicago, Miami, Dallas, Seattle and Los Angeles, for one of 12 spots in the next round.

http://www.inc.com/newpreneur/semi.html#self

ABC Kids Expo

Monday, September 21st, 2009
One of the reasons why we do not label our products as “storage” or “bookshelves” or one of the other many uses available with our products is due to the versatility of these products.  What may look like a bookcase to us, looks like a closet organizer to a college student, yet looks like a display opportunity for Innobaby or Wall Candy.  Check out these photos we took at the ABC Kids Expo in Las Vegas this year.  Wall Candy, Innobaby, Lolly and Baby Beehinds all used Way Basics products as their displays.  It fits perfectly with the vision of these companies! 
 Wall Candy  Lolly  Innobaby
 Innobaby  Displays  Baby Beehinds
If you or someone you know is starting a new business or looking into display opportunities, consider Way Basics products which are made from 99% post consumer recycled paper!  Our products are also 100% recyclable, so at the end of your tradeshow, you have the option to simply recycle your display and avoid the hassles of excessive freight charges.  Ships flat and assembles in minutes, Way Basics provides solutions for simple everyday eco living!

Way Basics New POP Displays

Thursday, September 17th, 2009
 POP Displays
Check out these new conceptual POP display designs for Way Basics retail locations!  Have any questions, comments or general feedback?  Let us know what you think by emailing us at talktous@waybasics.com

PRESS: The Washington Post

Thursday, September 17th, 2009
 the-washington-post

Regarded as one of the leading newspapers in the nation, The Washington Post wrote this article about Way Basics and the possibility of furnishing a home on any level of budget.  This article regards Way Basics as a viable alternative to conventional furniture made from MDF, particle board, and plywood, which pose health concerns to consumers.

http://www.washingtonpost.com/wp-dyn/content/article/2009/09/16/AR2009091600909.html

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waybasics.com is your one stop shop for simple, everyday organization solutions that are good for your family and our environment. Our product offerings are multi-purpose and are easy to assemble, requiring no tools or hardware. From basic colorful cubes, coffee tables and 3 tier shelving units to modern bookcases, toy organizers & storage benches, they are perfect for the home or office, apartment or dorm, kid's playroom or teen's room, even closets and garages - just about any room! Explore our website and see how you can bring personality, creativity, and simplicity to your space. We encourage you to give our team a call with any questions or concerns or even if you need any storage or organization advice. We would love to hear from you! 949 892 5279 or talktous [at] waybasics.com

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