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Archive for the ‘As Seen On’ Category
Monday, January 2nd, 2012
We’ve always thought of our zBoards as building blocks that can be utilized by immensely creative individuals, and check out what Rachel Schechtman has done with our zBoards!
A Startup Store is an innovative and highly creative six-week shopping exhibition featuring five very trendy start-up businesses. We think the idea of a store that “reinvents” itself every 4-6 weeks is both amazingly ambitious and artistically brilliant!
Several hundred of our white cubes served as the display units for all the merchandise sold during their Beta. We love the way our zBoards blend right in to the chic, yet simple interior design. Sadly, the Beta closed a few days ago on January 12th, but the store will be opening up in their new exhibition theme, LOVE, on February 2nd! If you’re in the New York area, definitely check them out; if not, take a look at their website to see what they’ll cook up next!
 A Startup Store, displaying Joor's products on our cubes  Here are some more fabulous displays!
If a picture’s worth a thousand words, a video’s worth at least a thousand pictures. Take a look at this brief time-lapse setup of the store!
A Start Up Store Filled with Way Basics Cubes from Way Basics on Vimeo.
Tags: A Startup Store, cube storage, Joor, modular storage, NYC, Rachel Schechtman, Storage Cube, Way Basics, white cubes, zBoards
Posted in As Seen On, News | No Comments »
Sunday, January 1st, 2012
 Customizable Art in which the "user" rotates cubes to individualize their own graphic design! Available at Module-R
Here at Way Basics, we encourage individualization and customization through our modular zBoards, allowing our customers to not only select, but design their own furniture to satisfy both organizational needs, and creative ones. With that said, we’d like to introduce one of our awesome retailers! Module R is a fantastic gallery that takes the idea of the “Age of Personalization” and brings it into design and art, blurring the line between items that are mass-produced facsimiles and unique, personalized artifacts. Check out their website to learn more about Donald Rattner, their founder, and their fresh and much-needed role as a “central marketplace where customizable and transformable design (and art) from around the globe could be presented as a coherent body of work.” Be sure to stop by and check them out if you’re ever in the Brooklyn area!
 Check out these colorful, customizable photo frames available at Module-R!
Tags: art gallery, Brooklyn, design, Donald Rattner, Module R, New York City, Storage Cube, Way Basics, zBoard
Posted in As Seen On, News | No Comments »
Saturday, December 17th, 2011
Plush Little Baby recently released their  2011 Plush Holiday Catalog and guess what?! They’ve included Way Basics storage cubes in their holiday catalog!
They commended the eco-friendly zBoards for being 100% recyclable and at the same time toxin-free, making it safe for your little ones.
Way Basics storage boxes are also given away as part of Plush Little Baby’s Twelve Days of Plush Giveaways Christmas promo.
The lucky winner will receive SIX storage cubes with their CHOICE OF COLOR of Espresso, Black, Natural, White, Green, Orange, Pink, or Blue.
Plush Little Baby is a luxury source for babies and toddlers.
Tags: 2011 Plush Holiday Catalog, cube storage, eco friendly, modular, Plush Little Baby, recycled paper, Storage Cube, Way Basics, Way Basics Storage Cube, zBoard
Posted in As Seen On, News | No Comments »
Friday, December 2nd, 2011
Cool Hunting recently wrote an article about A Startup Store.  They mentioned that the current exhibition uses Way Basics storage cubes to display their collections.
Who would have thought that the storage cubes would match the classy and elegant exhibit displays they have?
Rachel Shechtman, retail consultant and founder of Cube Ventures, described the exhibit, “A Startup Store has the point of view of a magazine, but it changes like a gallery and it sells things like a store.”
Tags: A Startup Store, Cool Hunting, cube storage, display, Rachel Shechtman, recycled paper, Storage Cube, Way Basics, Way Basics Storage Cubes
Posted in As Seen On, News | No Comments »
Monday, April 11th, 2011
Dutch magazine Ariadne at Home features Way Basics! In this article are the Tribeca, Double Rectangle Plus, Cube Plus, and double stacked Cubes. Shop for Way Basics in Europe via our exclusive distributor David and Luna.
Tags: bookcase, bookshelf, cube storage, david and luna, europe, modular storage, press, Storage Cube, Storage Cubes
Posted in As Seen On, News | No Comments »
Monday, January 31st, 2011
CHARLOTTE, N.C. — The quiet southeast Charlotte street that looked more like a movie set this week wasn’t for carpenter Carter Oosterhouse’s show on HGTV. It was for a series of online clips that will be posted on the web site for Clorox Green Works.
Oosterhouse was in Charlotte for three days creating a $20,000 makeover for the Harding family.
“We’re going to give the nursery and the family room, which is kind of like a rec room playroom, a complete greenover, which is a makeover with an eco friendly twist,” Oosterhouse explained.
Read the Full Article
Tags: Carter Oosterhouse
Posted in As Seen On, Live Simply, Product | No Comments »
Tuesday, January 4th, 2011
Way Basics was proud to be included in Apartment Therapy’s Shopper’s Guide!
“When you’re looking for CHEAP — but not willing to throw all aesthetic consideration to the wind — this is the list for you. Here are 5 go-to sources for budget-friendly shelving and storage options for the design-minded organizer. Almost all of the units shown here are priced right around $100.”
“Exactly as the name implies, these shelving systems are way basic. Made from recycled paper, the zBoard furniture is exceptionally lightweight, sturdy and amazingly cheap — its downfall is that the weight limit is on the low side. I like the Madison Bookcase ($89.50) the best but their are fun, cheaper options like the Triple Rectangle Plus in Green($29.99). Strong enough for most uses, Way Basics are ideal for kids’ rooms, and nooks that you need some bonus shelving. As an added bonus, Way Basics are completely recyclable.”
Tags: Apartment Therapy, bookcase, bookshelf, eco friendly, recycled paper, zBoard
Posted in As Seen On | 2 Comments »
Monday, October 11th, 2010
These recycled paper modular cubes from Way Basics are an eco-friendly way to store your stuff. Build them, pile them and then fill them. great for adults and children alike. Depth 11.3 in, width 13.4 in, height 12.6 in. available in many colours $20. Ecolo Panda 759 Commerciale, St. Jean Chrysostome, Quebec. 418-839-3299 ~ www.ecolopanda.ca. In the U.S. available at www.waybasics.com
Tags: Architecture, Canada, design, display, Eco-friendly guide, gift guide, modular, Modular Cubes, Montreal Home, organization, storage
Posted in As Seen On | No Comments »
Thursday, August 26th, 2010
| We’ve been featured in the fall issue of Coast Kids Magazine! The back to school season is upon us and we’re excited to see how everyone will be using Way Basics products to help you live simply!Way Basics Storage Cubes and Shelving Units: Eco-smart, colorful and a snap to assemble, Way Basics’ storage units are based on the Cube as a modular design element. Made from environmentally sound building blocks called zBoards (which are 99% post consumer recycled paper) the cubes are lighter, stronger and more durable than particle board. A single page of illustrated instructions zips you through assembly using industrial strength 3M adhesive to peel, stick and create your Cube in a snap! |
Tags: As Seen On, back to school, back to school guide, Coast Kids, Magazine, zBoard
Posted in As Seen On | No Comments »
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