The zBoard material used in Way Basics products is versatile, eco-friendly, and simple to use. This Holiday season, fashion brand bebe installed custom zBoardstorage cubes as part of their window display. This project was completed with Great Big Picture, a supplier of in-store graphics to many of the nation’s top retailers. All bebe stores internationally will have the cubes this Holiday. It’s amazing to see that companies like bebe care about our environmental impact since many of these display are temporary and end up in landfills. With zBoard, after the promotion, they can simply be recycled and one day find themselves back as new Way Basics products. Let’s get ready for the Holidays!
We are proud to announce our partnership with the amazing Vine.com. Vine is an online destination for natural, organic and sustainably-made products. Of course we were overjoyed to help them stock their online shelves with our zBoard products.
Described directly from their PR team, “Featuring everything from paraben-free skincare and gluten-free snacks to reclaimed wood furnishings and solar-powered electronics, Vine.com makes life easier for consumers who want to access to green products and shop for them in one place. Customers receive free 1-2 day delivery on orders of $49 or more.” Best of all, all items are backed by Vine.com’s 365-day guarantee return policy.
We are so excited to partner with them and join the ranks of other amazing brands such as Seventh Generation, Inhabit, Method, Happy Baby and more! Be sure to check them out and let us know what amazing new eco-friendly products you find (comment below!).
Way Basics is proud to be a mini star in the Today Show’s “Hottest, colorful, green products for the home” show, which aired on April 18th. Elizabeth Mayhew, the correspondent, is Editor-in-Chief of Woman’s Day Magazine and the author of FLIP! For Decorating, and we are so honored to be recognized by her expertise!
Special thanks to our authorized retailer www.buygreen.com for the media coverage.
We’ve always thought of our zBoards as building blocks that can be utilized by immensely creative individuals, and check out what Rachel Schechtman has done with our zBoards!
A Startup Store is an innovative and highly creative six-week shopping exhibition featuring five very trendy start-up businesses. We think the idea of a store that “reinvents” itself every 4-6 weeks is both amazingly ambitious and artistically brilliant!
Several hundred of our white cubes served as the display units for all the merchandise sold during their Beta. We love the way our zBoards blend right in to the chic, yet simple interior design. Sadly, the Beta closed a few days ago on January 12th, but the store will be opening up in their new exhibition theme, LOVE, on February 2nd! If you’re in the New York area, definitely check them out; if not, take a look at their website to see what they’ll cook up next!
A Startup Store, displaying Joor's products on our cubes
Here are some more fabulous displays!
If a picture’s worth a thousand words, a video’s worth at least a thousand pictures. Take a look at this brief time-lapse setup of the store!
Customizable Art in which the "user" rotates cubes to individualize their own graphic design! Available at Module-R
Here at Way Basics, we encourage individualization and customization through our modular zBoards, allowing our customers to not only select, but design their own furniture to satisfy both organizational needs, and creative ones. With that said, we’d like to introduce one of our awesome retailers! Module R is a fantastic gallery that takes the idea of the “Age of Personalization” and brings it into design and art, blurring the line between items that are mass-produced facsimiles and unique, personalized artifacts. Check out their website to learn more about Donald Rattner, their founder, and their fresh and much-needed role as a “central marketplace where customizable and transformable design (and art) from around the globe could be presented as a coherent body of work.” Be sure to stop by and check them out if you’re ever in the Brooklyn area!
Check out these colorful, customizable photo frames available at Module-R!
Who would have thought that the storage cubes would match the classy and elegant exhibit displays they have?
Rachel Shechtman, retail consultant and founder of Cube Ventures, described the exhibit, “A Startup Store has the point of view of a magazine, but it changes like a gallery and it sells things like a store.”
“It’s no Ethan Allen, but I think that might be a good thing. These products are made of 99% post consumer recycled paper that are just as strong as conventional furniture. I don’t plan on sitting on my cube, but it seems to be holding up just fine against my pounds of papers.”
waybasics.com is your one stop shop for simple, everyday organization solutions that are good for your family and our environment. Our product offerings are multi-purpose and are easy to assemble, requiring no tools or hardware. From basic colorful cubes, coffee tables and 3 tier shelving units to modern bookcases, toy organizers & storage benches, they are perfect for the home or office, apartment or dorm, kid's playroom or teen's room, even closets and garages - just about any room! Explore our website and see how you can bring personality, creativity, and simplicity to your space. We encourage you to give our team a call with any questions or concerns or even if you need any storage or organization advice. We would love to hear from you! 949 892 5279 or talktous [at] waybasics.com