Archive for the ‘News’ Category

Starting Up with Way Basics!

Monday, January 2nd, 2012

We’ve always thought of our zBoards as building blocks that can be utilized by immensely creative individuals, and check out what Rachel Schechtman has done with our zBoards!

A Startup Store is an innovative and highly creative six-week shopping exhibition featuring five very trendy start-up businesses. We think the idea of a store that “reinvents” itself every 4-6 weeks is both amazingly ambitious and artistically brilliant!

Several hundred of our white cubes served as the display units for all the merchandise sold during their Beta. We love the way our zBoards blend right in to the chic, yet simple interior design. Sadly, the Beta closed a few days ago on January 12th, but the store will be opening up in their new exhibition theme, LOVE, on February 2nd! If you’re in the New York area, definitely check them out; if not, take a look at their website to see what they’ll cook up next!

A Startup Store, displaying Joor's products on our cubes

Here are some more fabulous displays!

 

If a picture’s worth a thousand words, a video’s worth at least a thousand pictures. Take a look at this brief time-lapse setup of the store!

A Start Up Store Filled with Way Basics Cubes from Way Basics on Vimeo.

Taking ‘modular’ to the next level: Module R

Sunday, January 1st, 2012

 

Customizable Art in which the "user" rotates cubes to individualize their own graphic design! Available at Module-R

 

Here at Way Basics, we encourage individualization and customization through our modular zBoards, allowing our customers to not only select, but design their own furniture to satisfy both organizational needs, and creative ones. With that said, we’d like to introduce one of our awesome retailers! Module R is a fantastic gallery that takes the idea of the “Age of Personalization” and brings it into design and art, blurring the line between items that are mass-produced facsimiles and unique, personalized artifacts. Check out their website to learn more about Donald Rattner, their founder, and their fresh and much-needed role as a “central marketplace where customizable and transformable design (and art) from around the globe could be presented as a coherent body of work.” Be sure to stop by and check them out if you’re ever in the Brooklyn area!

 

Check out these colorful, customizable photo frames available at Module-R!

 

Way Basics Storage Cubes in the 2011 Plush Holiday Catalog

Saturday, December 17th, 2011

Plush Little Baby recently released their 2011 Plush Holiday Catalog and guess what?! They’ve included Way Basics storage cubes in their holiday catalog!

They commended the eco-friendly zBoards for being 100% recyclable and at the same time toxin-free, making it safe for your little ones.

Way Basics storage boxes are also given away as part of Plush Little Baby’s Twelve Days of Plush Giveaways Christmas promo.

The lucky winner will receive SIX storage cubes with their CHOICE OF COLOR of Espresso, Black, Natural, White, Green, Orange, Pink, or Blue.

 

Plush Little Baby is a luxury source for babies and toddlers.

Way Basics Storage Cubes on A Startup Store

Friday, December 2nd, 2011

 

Cool Hunting recently wrote an article about A Startup Store. They mentioned that the current exhibition uses Way Basics storage cubes to display their collections.

Who would have thought that the storage cubes would match the classy and elegant exhibit displays they have?

Rachel Shechtman, retail consultant and founder of Cube Ventures, described the exhibit, “A Startup Store has the point of view of a magazine, but it changes like a gallery and it sells things like a store.”

Madison Bookcase in the San Francisco Chronicle

Wednesday, November 30th, 2011

San Francisco Chronicle

Madison Bookcase and Room Divider

In a recent article by Chantal Lamers for the San Francisco Chronicle, she recommended Way Basics Madison Bookcase as a smart choice for bookshelf keeping and at the same time, creative and eco-friendly interior decoration. Way Basics Madison Bookcases come in white, espresso, or black.

San Francisco Chronicle is Northern California’s largest newspaper, serving primarily the San Francisco Bay Area.

Way Basics and Organize.com on The Nate Berkus Show

Tuesday, September 27th, 2011

Right when the video starts, you can see Way Basics cube storage as vertical shelving next to Peter Walsh. Way Cool! Our collection is also available at Organize.com here.

 

Lightweight zBoard Shelving Helps 3Seams Help Haiti

Friday, August 19th, 2011

3Seams Logo  3Seams building with Way Basics Shelving

We saw this photo of 3Seams posted on our Facebook wall. It captured an amazing shot of people coming together, working together, building something. When we asked more about the organization and why Way Basics products were used, we were touched and inspired by the cause Inga Swope started. Traveling to Haiti, she used Way Basics products for it’s lightness. How ingenious and creative to solve the challenge of maximum luggage weights when you fly. Take a moment to read Inga’s story and help her share 3Seams’ journey.

3Seams organizing with Way Basics shelving

‘3seams’ came to be over the course of about 4 years.  A passion had been growing within our founder and director, Inga Swope, for women and children around the world.   At the same time, as a mom of young children, she had a great passion for helping to grow global perspective and compassion within our next generations here in America.  As she watched our culture become more and more materialistic, indulgent, and self-centered, she realized that our young upcoming generations had very little concept of how incredibly fortunate they were, and in the same respect, very little concept of the extreme poverty and struggle going on around the world.

(This became the question.)

How could she tackle both of these passions with creativity?

(And this became the answer.)

‘3seams’ is an organization dedicated to both issues.  Our organization creates opportunities for people to purchase clothing and accessories for their children while at the same time supplying a child in need with an identical piece.  Each piece of clothing is made in sets of two and all pieces are sewn by our Haitian seamstress program!  One of these pieces goes home with the buyer and one is donated by ‘3seams’ to an organization that ensures a child in need will receive it!  Not only does a child somewhere around the world receive a much needed item and someone else a much needed job, but the child here in America knows that there is a child in another part of the world wearing the exact same dress or pants or shirt.

Our hope is that through job creation in the developing world, ‘3seams’ can put a small dent in the global poverty crisis as well as give families here in North America the platform to discuss poverty and other global issues with their children!

‘3seams’ is a Non-Profit 501c3 Organization.  For more information or to make a tax-deductable donation towards our program in Haiti, please visit, www.3seams.com  or www.theblog.3seams.com .

Building Possibilities Highlights

Monday, August 15th, 2011

This post is dedicated to our amazing customers! Every time we receive photos from our customers sharing how they’ve used Way Basics, we get the warm and fuzzies. Seeing our products in people’s homes and used in their lives is very rewarding. We thank you for choosing Way Basics and taking the time to share these photos with us.

Take a look at how people have taken a basic unit and transformed organization and furniture into their space.

6 Storage Benches used to create closet shelving

From Shelley

6 Cozy Storage Benches stacked on top of each other to create closet shelving. Cozy Storage Bins are nestled in each cubicle.

 

Storage Benches and Triple Cube Plus forms a media center

From Darcy2 Cozy Storage Bench created the base for books and a TV stand. 2 Triple Cube Plus towers on the left and right as bookshelves.

 Cubes and Tables at Re4m boutique store

From Re4m Cubes, Cube Plus, Charlotte Tables used as store displays. Cubes are displayed on the wall with supporting braces. See how here.

 Koru Distribution uses Way Basics storage cubes as trade show displays

From Koru Cubes used in a trade show display. Sets up in minutes and totally modular!

Way Basics Available in Canada

Monday, August 1st, 2011

My Little Green Shop Logo

We have many customers interested in Way Basics in Canada, but shipping can be so expensive! My Little Green Shop to the rescue. My Little Green Shop is an eco-friendly e-boutique for babies, their siblings and mums based in downtown Vancouver. Offerings include safe and colourful children’s table sets and storage cubes, organic clothing and accessories, eco-toys, BPA-free meal items, mum essentials like organic nursing pillows, nursing covers and baby slings, OKO-Tex Certified and PVC-free rainwear for babies and kids, natural pet products, eco-stationery and lots more.  My Little Green Shop offers mostly items made in North America and some Fair Trade items. My Little Green Shop’ is very proud to be Canada’s first Way Basics retailer!

Shop our collection here: http://www.mylittlegreenshop.com/

Organization Expert Julie Morgenstern with Way Basics Cube

Saturday, July 30th, 2011

Watch as Julie assembles the Way Basics Storage Cube in less than 3 minutes! Just peel, stick done.

Julie Morgenstern is an organization and time management expert, business productivity consultant, and speaker. She is also a New York Times bestselling author. Her company Julie Morgenstern Enterprises helps individuals and companies transform the way we function through a wide range of practical solutions.

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waybasics.com is your one stop shop for simple, everyday organization solutions that are good for your family and our environment. Our product offerings are multi-purpose and are easy to assemble, requiring no tools or hardware. From basic colorful cubes, coffee tables and 3 tier shelving units to modern bookcases, toy organizers & storage benches, they are perfect for the home or office, apartment or dorm, kid's playroom or teen's room, even closets and garages - just about any room! Explore our website and see how you can bring personality, creativity, and simplicity to your space. We encourage you to give our team a call with any questions or concerns or even if you need any storage or organization advice. We would love to hear from you! 949 892 5279 or talktous [at] waybasics.com

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