Archive for the ‘News’ Category
Wednesday, April 3rd, 2013
When we were looking for the perfect location to shoot our new Box, we could not have found a better location than Hotel Seven4one. This local boutique hotel in Laguna Beach has transformed their quaint location into a must-see location for weddings, private parties and other events. Just steps from the beach, their staff were incredible to work with, and best of all, they care about the environment and do everything they can to make their space Eco-conscious! What a perfect partnership.
We arrived early in the morning, lattes in hand, to meet our photographer Nanci Kassel and mold Seven4One into a picturesque backdrop. Their Euro-chic lobby lounge, urban courtyard, and breathtaking sun deck didn’t need much molding but the Box added a perfect organizational touch. The Box easily stacked to create closet organization in one room, and simple cube storage in another. Wheels on, door off, we had a blast thinking of all the different ways we could organize a room with the Box storage. We had an amazing day and we can’t wait to share the pictures with you all!
The Box showing up for their debut!
Monday, February 25th, 2013
Intrigued yet? What’s an X-term you may be asking? X-terms two week experiential learning intensives which take place in January and in May/June. The program in May/June is student led and students must raise the funds, plan the curriculum, and design the entire program. X-terms are based on Maria Montessori’s views, and they provide a unique learning experience that cannot be matched. Every year the students choose something different that is sure to change their lives for the better. Two years ago, they ventured out to New York City, and spent a week immersed in the startup culture. They worked with Union Square Ventures, Stack Overflow, Stack Exchange, and Coco Foods International. Cool, huh?
We love supporting our future generation, especially brilliant go-getters like these kids, so we were thrilled when they contacted us to be apart of their fundraising for this years X-terms! They have some pretty cool prizes including a Nook, Jambox, and Way Basics Cubby Organizer! Be sure to check it out and help them reach their $10,000 goal! After all, all students deserve to be supported and helped to reach their dreams!
Friday, February 22nd, 2013
We are starting to drop pictures and information about our awesome new organizational cube, the Box. It is our traditional storage cube on steroids! Especially good for someone who wants something a little bit special and different!
Each Box comes with a matching door that you can use to hide your goodies and you can purchase wheels to make the Box more portable (if you wish!) Just like our cubes, you can combine them to create a larger piece, but the Box has been especially designed to connect and align for a sturdier fit!
That isn’t really what we are here to talk about today. Not necessarily the mechanics of the Box, but the awesome ways you can decorate it to make it your own!
Have you heard of IKEA hacks? Lots of people take their IKEA furniture and “hack” it (modify it) to make it perfect for their home. We think our products are just as good (and more eco friendly) than IKEA so we have written a Way Basics hack for your new Box!
1) Love the color, but want to make one wall different, or the inside different than the outside? Look at craft stores like Michaels or Hobby Lobby for awesome contact paper!
2) Flip through the contact paper to your heart’s content and find something that suits (ex. one customer mentioned they would like a camo Box, so you could buy contact paper here)
3) Make sure you have enough contact paper to cover as many walls as you wish!
4) Measure the walls, cut, and stick!
5) Stand back and admire your handiwork!
What patterns would you like to add to your Box?
Wednesday, November 7th, 2012
||The zBoard material used in Way Basics products is versatile, eco-friendly, and simple to use. This Holiday season, fashion brand bebe installed custom zBoard storage cubes as part of their window display. This project was completed with Great Big Picture, a supplier of in-store graphics to many of the nation’s top retailers. All bebe stores internationally will have the cubes this Holiday. It’s amazing to see that companies like bebe care about our environmental impact since many of these display are temporary and end up in landfills. With zBoard, after the promotion, they can simply be recycled and one day find themselves back as new Way Basics products. Let’s get ready for the Holidays!
Tuesday, September 25th, 2012
We love partnering with organizations that have goals and values that align with others. Like Way Basics, Project Green Dorm, is all about taking simple steps in our every day life to help take care of the planet for generations to come. Project Green Dorm (PGD) is a back-to-school resource to help students move from “conventional to conscious living” in their every day choices. At Way Basics, we are proud to announce that we have helped college student, Amanda, reach her goal of greening her dorm room.
Way Basics donated some of our green storage cubes to the cause and are overjoyed to help Amanda, and Project Green Dorm, spread their message of sustainability for the future. Check out the awesome video of this project Going Green in College Dorms and keep spreading the word about the importance of safety and sustainability in our homes and planet!
Friday, March 16th, 2012
We’re so excited that Treasure and Bond is carrying the Jump from Paper Bag line (distributed in the US by our parent company Revur International). At Treasure & Bond, every purchase generates change— 100% of after-cost profits go directly to programs that benefit people in need, right here in our own community. Part gift boutique, part art gallery and part neighborhood gathering place, it’s an exciting new experiment in giving that has, at its core, one simple goal: To help people help people—and to do so with wit, imagination and style.
most days: 11:00 am – 8:00 pm
Sunday: 12:00 pm – 7:00 pm
350 West Broadway, NYC 10013 646 669 9049
Wednesday, March 14th, 2012
The zBoard product line has been Way Basics’ pride and joy for years. Its modular capabilities have unleashed our creative side. Its strength and durability have supported us (and our possessions) in times of need. Its peel-stick-done assembly process have kept us tool- and frustration-free. Its recycle-ability has kept our planet a little greener. And its brilliant colors have lit up our day.
However, we think it’s time to make a new addition to our Way Basics family, one that offers a whole new spectrum of possibilities. The best part about it? It has all the favorite traits and core values of Way Basics. Way Basics is proud to present to you our entirely new product line: Modlife.
Modlife is a series of shelving units made of high-grade plastic that is made in Switzerland, ensuring top-quality material and design. Assembly is simple: just plug, snap, done! No tools required and no room for error. As the name suggests, all modlife products are capable of anywhere from three to six different configurations depending on the shelf. Our four basic shelves have a total of 17 different possible designs! Be sure to check out the different configurations on our website [hyperlink to Way Basics' modlife page]. These shelves provide plenty of space for convenient storage for audio equipment, books, files, textiles, toys or ornaments. Different configurations, different possibilities. With modlife, creativity knows no bounds.
The Lucerne shelf is perfect for making the most use of small spaces, but is simple and savvy enough to stand on the main stage as well. The low tiers make the Lucerne great as a shoe rack, a magazine holder, or even desk shelving. Configure it into one of its two other forms and you have yourself a nightstand or coffee table.
The Lugano shelf represents all the creativity and innovation of the modlife line in its most basic form. Its particular configuration possibilities make it one of the most efficient modlife products, able to be used in an endless variety of situations. The original configuration is well-suited as a stand for low-lying furniture or as a footrest. In its tall configuration, it’s a perfect size for shelving in the office or in the bathroom. Lastly, use it as a simple cube to add playfulness or boldness into a room depending on what you put on it.
The Geneva shelf boasts five different possible configurations, making it truly a shelf for all occasions. Its size sits at a nice median, so you can configure it to meld into the background, or use it to display a collection in the center of the room. Because of its many configurations, it can be used as anything from a coffee table to in-closet storage, to a bathroom shelf, or even in the office. The possibilities are endless and the choice is yours!
As its name suggests, the Zurich shelf is our largest and therefore most variable shelf. Its size allows for it to fit some roles that none of the other midlife shelves can approach, such as a room divider or a staircase shelf. Put two side-by-side and fill an entire closet with ample shelving space. Of course, it can still serve as more traditional space for displaying a collection, holding large quantities of office supplies or clothes, or livening up a room. You’ll definitely want to spend some time looking at the additional images to see which of the six distinct configurations you’ll want to choose.
We’re very proud of our new modlife line, and hope you’ll love it as much as we do! New colors coming soon!
Tuesday, March 13th, 2012
Way Basics is always on the look-out for new, innovative products and designs, and we are so happy that we discovered these bags that creatively twist people’s view. Our parent company Revur International is the exclusive US distributor for these bags, how cool!
We would like to introduce you all to this innovative company based out of Taipei, Taiwan. JumpFromPaper™ is the brainchild of designers Chay Su and Rika Lin who were sketching one day and thought, “How amazing it would be if a two-dimensional hand-drawn illustration could come to life as a real bag!” Their fantasy became reality as they explored every possibility and eventually rendered the remarkable products they have today. The cartoon-like bags appear two dimensional but can actually fit your personal belongings and even an iPad or tablet!
If you want to personally explore these playful designs and expressions of individuality, check out our own Things We Love section (http://www.waybasics.com/jump-from-paper.html) or www.jumpfrompaper.us. Happy exploring!
Jump from Paper is also available at these retailers. More to come!
New York City: Treasure and Bond 350 West Broadway, NYC 10013 646 669 9049
Los Angeles: Something You 5532 Woodruff Avenue, Lakewood, CA 562 461 2309
Monday, February 6th, 2012
It’s finally here! Due to popular demand, we have decided to release our amazing cubes in a new, super size! Now sporting an increase in all three dimensions, the SuperCube is here to store an even greater variety of items: extra-large stuffed animals, vinyl records, textbooks, purses, anything! As with all our products, they’re perfect for designers or lovers of elegance in simplicity. Mix and match them with our storage baskets and other accessories to make yourself a personalized and gorgeous shelving system. Take a look at some of these neat configurations, and send us some of your own creative flair!
Monday, January 2nd, 2012
We’ve always thought of our zBoards as building blocks that can be utilized by immensely creative individuals, and check out what Rachel Schechtman has done with our zBoards!
A Startup Store is an innovative and highly creative six-week shopping exhibition featuring five very trendy start-up businesses. We think the idea of a store that “reinvents” itself every 4-6 weeks is both amazingly ambitious and artistically brilliant!
Several hundred of our white cubes served as the display units for all the merchandise sold during their Beta. We love the way our zBoards blend right in to the chic, yet simple interior design. Sadly, the Beta closed a few days ago on January 12th, but the store will be opening up in their new exhibition theme, LOVE, on February 2nd! If you’re in the New York area, definitely check them out; if not, take a look at their website to see what they’ll cook up next!
A Startup Store, displaying Joor's products on our cubes
Here are some more fabulous displays!
If a picture’s worth a thousand words, a video’s worth at least a thousand pictures. Take a look at this brief time-lapse setup of the store!
A Start Up Store Filled with Way Basics Cubes from Way Basics on Vimeo.