A Startup Store is an innovative and highly creative six-week shopping exhibition featuring five very trendy start-up businesses. We think the idea of a store that “reinvents” itself every 4-6 weeks is both amazingly ambitious and artistically brilliant!

Several hundred of our white cubes served as the display units for all the merchandise sold during their Beta. We love the way our zBoards blend right in to the chic, yet simple interior design. Sadly, the Beta closed a few days ago on January 12th, but the store will be opening up in their new exhibition theme, LOVE, on February 2nd! If you’re in the New York area, definitely check them out; if not, take a look at their website to see what they’ll cook up next!

A Startup Store, displaying Joor's products on our cubes

Here are some more fabulous displays!

If a picture’s worth a thousand words, a video’s worth at least a thousand pictures. Take a look at this brief time-lapse setup of the store!

A Start Up Store Filled with Way Basics Cubes from Way Basics on Vimeo.

Customizable Art in which the "user" rotates cubes to individualize their own graphic design! Available at Module-R

Here at Way Basics, we encourage individualization and customization through our modular zBoards, allowing our customers to not only select, but design their own furniture to satisfy both organizational needs, and creative ones. With that said, we’d like to introduce one of our awesome retailers! Module R is a fantastic gallery that takes the idea of the “Age of Personalization” and brings it into design and art, blurring the line between items that are mass-produced facsimiles and unique, personalized artifacts. Check out their website to learn more about Donald Rattner, their founder, and their fresh and much-needed role as a “central marketplace where customizable and transformable design (and art) from around the globe could be presented as a coherent body of work.” Be sure to stop by and check them out if you’re ever in the Brooklyn area!

Check out these colorful, customizable photo frames available at Module-R!

They commended the eco-friendly zBoards for being 100% recyclable and at the same time toxin-free, making it safe for your little ones.

Way Basics storage boxes are also given away as part of Plush Little Baby’s Twelve Days of Plush Giveaways Christmas promo.

The lucky winner will receive SIX storage cubes with their CHOICE OF COLOR of Espresso, Black, Natural, White, Green, Orange, Pink, or Blue.

Plush Little Baby is a luxury source for babies and toddlers.

Cool Hunting recently wrote an article about A Startup Store. They mentioned that the current exhibition uses Way Basics storage cubes to display their collections.

Who would have thought that the storage cubes would match the classy and elegant exhibit displays they have?

Rachel Shechtman, retail consultant and founder of Cube Ventures, described the exhibit, “A Startup Store has the point of view of a magazine, but it changes like a gallery and it sells things like a store.”

In a recent article by Chantal Lamers for the San Francisco Chronicle, she recommended Way Basics Madison Bookcase as a smart choice for bookshelf keeping and at the same time, creative and eco-friendly interior decoration. Way Basics Madison Bookcases come in white, espresso, or black.

San Francisco Chronicle is Northern California’s largest newspaper, serving primarily the San Francisco Bay Area.

We saw this photo of 3Seams posted on our Facebook wall. It captured an amazing shot of people coming together, working together, building something. When we asked more about the organization and why Way Basics products were used, we were touched and inspired by the cause Inga Swope started. Traveling to Haiti, she used Way Basics products for it’s lightness. How ingenious and creative to solve the challenge of maximum luggage weights when you fly. Take a moment to read Inga’s story and help her share 3Seams’ journey.

‘3seams’ came to be over the course of about 4 years.  A passion had been growing within our founder and director, Inga Swope, for women and children around the world.   At the same time, as a mom of young children, she had a great passion for helping to grow global perspective and compassion within our next generations here in America.  As she watched our culture become more and more materialistic, indulgent, and self-centered, she realized that our young upcoming generations had very little concept of how incredibly fortunate they were, and in the same respect, very little concept of the extreme poverty and struggle going on around the world.

(This became the question.)

How could she tackle both of these passions with creativity?

(And this became the answer.)

‘3seams’ is an organization dedicated to both issues.  Our organization creates opportunities for people to purchase clothing and accessories for their children while at the same time supplying a child in need with an identical piece.  Each piece of clothing is made in sets of two and all pieces are sewn by our Haitian seamstress program!  One of these pieces goes home with the buyer and one is donated by ‘3seams’ to an organization that ensures a child in need will receive it!  Not only does a child somewhere around the world receive a much needed item and someone else a much needed job, but the child here in America knows that there is a child in another part of the world wearing the exact same dress or pants or shirt.

Our hope is that through job creation in the developing world, ‘3seams’ can put a small dent in the global poverty crisis as well as give families here in North America the platform to discuss poverty and other global issues with their children!

‘3seams’ is a Non-Profit 501c3 Organization.  For more information or to make a tax-deductable donation towards our program in Haiti, please visit, www.3seams.com  or www.theblog.3seams.com .

Take a look at how people have taken a basic unit and transformed organization and furniture into their space.

From Shelley 6 Cozy Storage Benches stacked on top of each other to create closet shelving. Cozy Storage Bins are nestled in each cubicle.	From Darcy2 Cozy Storage Bench created the base for books and a TV stand. 2 Triple Cube Plus towers on the left and right as bookshelves.
From Re4m Cubes, Cube Plus, Charlotte Tables used as store displays. Cubes are displayed on the wall with supporting braces. See how here.	From Koru Cubes used in a trade show display. Sets up in minutes and totally modular!

We have many customers interested in Way Basics in Canada, but shipping can be so expensive! My Little Green Shop to the rescue. My Little Green Shop is an eco-friendly e-boutique for babies, their siblings and mums based in downtown Vancouver. Offerings include safe and colourful children’s table sets and storage cubes, organic clothing and accessories, eco-toys, BPA-free meal items, mum essentials like organic nursing pillows, nursing covers and baby slings, OKO-Tex Certified and PVC-free rainwear for babies and kids, natural pet products, eco-stationery and lots more.  My Little Green Shop offers mostly items made in North America and some Fair Trade items. My Little Green Shop’ is very proud to be Canada’s first Way Basics retailer!

Shop our collection here: http://www.mylittlegreenshop.com/