• Way Basics is Evergreen Assured!


    Way Basics has been included as an inaugural member of the Evergreen Assured Standard, the first consumer program to identify those companies and services that support and participate in sustainable practices and global responsibility.

    Evergreen believes that the “Balance of Power” can be achieved through social responsibility, environmental impact and individual actions. Our core values are grounded in the belief that the individual and the choices they make can lead to change.


  • Opportunity Green

    The world can no longer afford business as usual. Opportunity Green emerged to confront this challenge and bring together the brightest innovators leading the growth of the new green economy.

    Check out these pictures of Way Basics at Opportunity Green.  We love being green and helping showcase other green and innovative companies!

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  • This Thanksgiving, Way Basics is thankful for...


    Beth: “I am thankful for my dear husband, he is my best friend and my two wonderful children.”


    Leo: “I am thankful for my beautiful wife, Rachel, and bouncing baby boy, Henry!”


    Andrei: "I am thankful for having the good fortune of not just a job, but a job at a company I admire. Plus to be working with some of the coolest, brightest and just down-to-earth team members is truly a blessing!"


    Irene: “I am thankful for love, health, happiness and FOOD!”


    Jimmy: “Every day is amazing and I’m thankful I can enjoy life’s journey with my wonderful family and friends.”


    David: "I am thankful for turkey, cranberries, stuffing, mashed potatoes, family, friends, laughing, smiling, dancing, music, sunshine and good vibes!"

  • Apartment Therapy Gift Guide 2009

    Check out Way Basics in the Apartment Therapy Gift Guide 2009.  There is currently a giveaway featuring a Modular Cube Storage!  The promotion starts today (11/25/09) and ends on 11/28/09.  How about that!  The holidays just came a little earlier this year.

     Apartment Therapy Gift Guide
  • Sustainability for your family!

    Way Basics - Recycler 360
  • Casa Surf Project

    10 designers sought out to transform 10 rooms of La Casa Del Camino Hotel from their original state, to a hip and fresh environment in order to spark interest and allow various surf companies to flex their creative muscles.  The ten major companies that sponsored each room include: Roxy, Billabong, Rip Curl, Etnies, Glaceau, Lost, Quicksilver, Billabong Women, L Space, and Riviera. Way Basics had the honor of teaming up with Roxy, Rip Curl and Billabong Women, to add some spice to their rooms!

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    It was a long process, but in the end it was definitely worth it.  The rooms are so cool!  Check out these before and after photos of the Roxy room, Rip Curl room, and Billabong Women's room


    The designer for the Rip Curl room, Debbie Nassetta, had a really great idea of sticking a graphic on the backer board so the Cubes would showcase the different elements and feel she wanted in the room.  Great job Debbie!

     Cool how the images line up  Unfinished Rip Curl
     Surfer  Cubes on the Shelf
     Desk Area  Cool Cubes

    The Billabong Women's Room was a huge success as well.  This room is actually a combination of two rooms, with the bed on one side of the room, and the bathroom and living area on the other side.  This room showcased a number of products as well as a couple of the Recycler 360!



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    The Roxy Room was another double room with lots of bright colors.  Check out what they did with the Cube Plus Squared!  They added feet to it in order to make it customized!  Remember.. if you choose to customize your Way Basics products by adding hardware, the zBoards can withstand drilling/screws on main surfaces, but steer clear of the edges!  If you have any inquiries about undertaking a project like this, it's best to contact us so we can walk you through the process!



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    Here are a couple photos of the outside of La Casa Del Camino.  Truly beautiful hotel in a beautiful city.

     La Casa Del Camino  La Casa Del Camino
     Side of the hotel with the roof top bar  The beach behind the hotel

  • PRESS: Real Simple

     real-simple provides smart, realistic solutions to everyday challenges, combining the great service of Real Simple magazine with the fresh, interactive quality of the Web.

  • PRESS: Ecofabulous


    Ecofabulous is devoted to sharing their wealth of eco information. Everyday day they provide a short and quick recommendation with the latest need-to-know info for living a sustainable life without compromising style or quality.  inspires and educates readers about quality eco-friendly products vetted by expert editors and designers. Join Ecofabulous and don’t miss a beat of the “IT” guide for environmentally conscious beauty, fashion, home, kids and lifestyle products and experiences.

  • Way Basics Needs Your Vote!

    Way Basics - Trick or Treat


  • Way Basics named Inc. Magazine Regional Semifinalist

    Way Basics has been named a regional semifinalist in the Inc. Magazine and Newpreneur of the year contest!

    Each year, Inc. Magazine seeks out the brightest and most promising companies across America to give their “elevator pitch” to a panel of some of the brightest business minds in the country in order to see who will be crowned the next Newpreneur (new entrepreneur) of the year!

    So where is Way Basics in this competition?  Out of over a thousand entries, Way Basics is among 13 companies remaining from the New York, Los Angeles, Seattle, Chicago, Dallas, and Miami areas.

    This round is where things start to heat up, because the finalists will be decided by you!  Visit and vote for Way Basics to get through to the final round.  We think we have a pretty good shot, and would love to tell the world about Way Basics and the possibilities available with zBoards.  Just think about a future where recycled material can replace old, wasteful, outdated, and plain ugly material.  Couches, tables, chairs, pallets, sheet rock, and literally any furniture piece can integrate the zBoard into its design.  The future is here and now!!

    Below, are some pictures of the event followed by Way Basics’ essay for the Newpreneur of the year competition.  Show some love and vote for Way Basics!

    Vote Here

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    Way Basics Newpreneur of the year essay:

    Way Basics has found a way to reuse the most basic of resources (paper) and turn it into useful, everyday furniture. Way Basics is more than just a furniture company. We offer creative possibility on a human scale to our customers and our community through our sustainable products and our charitable giving. Our recycled and recyclable modern furnishings are focused on human ability, and meet people's needs for ease, value, creativity and self-sufficiency. We use an ancient, everyday material--paper-- to help our customers make something new, useful, and original. Through our charitable giving, we're also helping make the world a better place. Way Basics is a founding member of the Sustainable Furnishings Council, where we work with furniture banks around the country that provide household furnishings to those in need. Our ultimate goal is to make it easy and fun to build sustainable furniture that fits real life and to improve the planet while we're at it. Way Basics' building possibilities...

    With the fundamental belief in taking things back to the basics, Way Basics provides the basic elements to build a more sustainable lifestyle for the entire community. Many Americans are choosing to live a more sustainable lifestyle, and this is even more obtainable with the possibilities Way Basics has to offer.

    Way Basics is also challenging conventional thinking by streamlining their business from top to bottom, beginning with the assembly process. We've simplified our assembly process to the point that children can even assemble it. Our furniture requires no tools or hardware to assemble. Well-placed strips of 3M brand industrial strength tape adheres the furniture together making the process literally as easy as peel, stick, done. 62% lighter than particle board, but just as strong, this revolutionary concept is the future of the furniture industry.

    The economic downturn was never a deterrent to starting a new company. We were able to recruit the best talent and give ourselves time to ramp up business operation. Customer service is our number one priority and ensuring streamlined processes are critical. In these times, we also encourage our team to think creatively. How can we maximize exposure with a minimal budget. We've taken advantage of social media, press, business networks, and events to spread our story and our brand.

    Alibaba's grand prize would help us tremendously as we spin off a new company called zBoard. We will be marketing our revolutionary material for others to build possibilities into their company. The zBoard can be used in furniture, tradeshow displays, packaging, and many other uses where traditional wood engineered boards are currently being used. The possibilities are endless and we look forward to educating and changing our lives and communities.

    Vote Here

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I like to get organized. I like things simple.
I like to build possibilities.

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