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Way Basics Blog

  • PRESS: OC Metro


    OC METRO BUSINESS magazine is a controlled-circulated publication available at major corporations, business centers, bookstores, health and fitness centers, retail centers, restaurants and coffee houses.  OC METRO BUSINESS is also available exclusively at key retail locations.

  • PRESS: Cookie Magazine


    Cookie is a lifestyle magazine for the modern mother, featuring an editorial mix of fashion, home décor, travel, entertainment and health for her and her family. With a clean, stylish design aesthetic, Cookie believes that being a good parent and maintaining your sense of style are not mutually exclusive.

  • Way Basics Nominated as Semifinalist in Inc Magazine Newpreneur of the Year!


    Proving that the recession can create opportunities to grow or start a small business, and Inc. announced the 30 new entrepreneurs who have been selected to move on to the 'Newpreneur of the Year' semifinalist round. With businesses ranging from recyclable furniture to online customer stores to insulated handbags for men and women, these 30 entrepreneurs will compete in New York, Chicago, Miami, Dallas, Seattle and Los Angeles, for one of 12 spots in the next round.

  • ABC Kids Expo

    One of the reasons why we do not label our products as "storage" or "bookshelves" or one of the other many uses available with our products is due to the versatility of these products.  What may look like a bookcase to us, looks like a closet organizer to a college student, yet looks like a display opportunity for Innobaby or Wall Candy.  Check out these photos we took at the ABC Kids Expo in Las Vegas this year.  Wall Candy, Innobaby, Lolly and Baby Beehinds all used Way Basics products as their displays.  It fits perfectly with the vision of these companies!
     Wall Candy  Lolly  Innobaby
     Innobaby  Displays  Baby Beehinds
    If you or someone you know is starting a new business or looking into display opportunities, consider Way Basics products which are made from 99% post consumer recycled paper!  Our products are also 100% recyclable, so at the end of your tradeshow, you have the option to simply recycle your display and avoid the hassles of excessive freight charges.  Ships flat and assembles in minutes, Way Basics provides solutions for simple everyday eco living!
  • Way Basics New POP Displays

     POP Displays
    Check out these new conceptual POP display designs for Way Basics retail locations!  Have any questions, comments or general feedback?  Let us know what you think by emailing us at
  • PRESS: The Washington Post


    Regarded as one of the leading newspapers in the nation, The Washington Post wrote this article about Way Basics and the possibility of furnishing a home on any level of budget.  This article regards Way Basics as a viable alternative to conventional furniture made from MDF, particle board, and plywood, which pose health concerns to consumers.

  • PRESS: Ode Magazine


    Founded in the Netherlands, Ode is a print and online publication about positive news, about the people and ideas that are changing our world for the better.

  • PRESS: Green by Design


    Green by Design provides eco conscious content, commerce, and community needed for leading more sustainable lives. It is their mission to harness the community's collective intelligence, creativity, and integrity to help protect the planet.

  • Way Basics at Re4m


    Over the Labor Day Weekend, a couple of our teammembers were up in the San Fransisco area and decided to visit one of our wonderful retailers--Re4m.  Check out how they customized Way Basics into their store display. Way Awesome!

  • PRESS: Green Living Ideas


    Green Living Ideas provides ideas, tips, and information to help you improve the environmental sustainability of every aspect of your life: home energy, green building and remodeling, cars, food, waste recycling—and everything in between.  With information on how to live greener in over 200 different areas of life, the good people at Green Living Ideas bring you the latest info on green and sustainable living.

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I like to get organized. I like things simple.
I like to build possibilities.

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