April 11th, 2012
As most of you know, at Way Basics we love to give back to the community in as many ways as possible. On March 29th, the Nature Conservatory held its annual Cocktails Under the Stars event and silent auction to benefit their Leaders in Environmental Action for the Future program (LEAF). This amazing event supports programs for high school students and their educators to learn more about helping sustain our world. We were so pleased to be included among the sponsors and one lucky attendee went home with a gift certificate for Way Basics!
This beautiful event was captured by event photographer Steven Smith and all the chic pictures can be checked out here! We are so pleased to be apart of such a wonderful event with an incredible message and hope for the future!
Photos by Stephen Smith
March 16th, 2012
We’re so excited that Treasure and Bond is carrying the Jump from Paper Bag line (distributed in the US by our parent company Revur International). At Treasure & Bond, every purchase generates change— 100% of after-cost profits go directly to programs that benefit people in need, right here in our own community. Part gift boutique, part art gallery and part neighborhood gathering place, it’s an exciting new experiment in giving that has, at its core, one simple goal: To help people help people—and to do so with wit, imagination and style.
most days: 11:00 am – 8:00 pm
Sunday: 12:00 pm – 7:00 pm
350 West Broadway, NYC 10013 646 669 9049
March 14th, 2012
The zBoard product line has been Way Basics’ pride and joy for years. Its modular capabilities have unleashed our creative side. Its strength and durability have supported us (and our possessions) in times of need. Its peel-stick-done assembly process have kept us tool- and frustration-free. Its recycle-ability has kept our planet a little greener. And its brilliant colors have lit up our day.
However, we think it’s time to make a new addition to our Way Basics family, one that offers a whole new spectrum of possibilities. The best part about it? It has all the favorite traits and core values of Way Basics. Way Basics is proud to present to you our entirely new product line: Modlife.
Modlife is a series of shelving units made of high-grade plastic that is made in Switzerland, ensuring top-quality material and design. Assembly is simple: just plug, snap, done! No tools required and no room for error. As the name suggests, all modlife products are capable of anywhere from three to six different configurations depending on the shelf. Our four basic shelves have a total of 17 different possible designs! Be sure to check out the different configurations on our website [hyperlink to Way Basics' modlife page]. These shelves provide plenty of space for convenient storage for audio equipment, books, files, textiles, toys or ornaments. Different configurations, different possibilities. With modlife, creativity knows no bounds.
The Lucerne shelf is perfect for making the most use of small spaces, but is simple and savvy enough to stand on the main stage as well. The low tiers make the Lucerne great as a shoe rack, a magazine holder, or even desk shelving. Configure it into one of its two other forms and you have yourself a nightstand or coffee table.
The Lugano shelf represents all the creativity and innovation of the modlife line in its most basic form. Its particular configuration possibilities make it one of the most efficient modlife products, able to be used in an endless variety of situations. The original configuration is well-suited as a stand for low-lying furniture or as a footrest. In its tall configuration, it’s a perfect size for shelving in the office or in the bathroom. Lastly, use it as a simple cube to add playfulness or boldness into a room depending on what you put on it.
The Geneva shelf boasts five different possible configurations, making it truly a shelf for all occasions. Its size sits at a nice median, so you can configure it to meld into the background, or use it to display a collection in the center of the room. Because of its many configurations, it can be used as anything from a coffee table to in-closet storage, to a bathroom shelf, or even in the office. The possibilities are endless and the choice is yours!
As its name suggests, the Zurich shelf is our largest and therefore most variable shelf. Its size allows for it to fit some roles that none of the other midlife shelves can approach, such as a room divider or a staircase shelf. Put two side-by-side and fill an entire closet with ample shelving space. Of course, it can still serve as more traditional space for displaying a collection, holding large quantities of office supplies or clothes, or livening up a room. You’ll definitely want to spend some time looking at the additional images to see which of the six distinct configurations you’ll want to choose.
We’re very proud of our new modlife line, and hope you’ll love it as much as we do! New colors coming soon!
March 13th, 2012
Way Basics is always on the look-out for new, innovative products and designs, and we are so happy that we discovered these bags that creatively twist people’s view. Our parent company Revur International is the exclusive US distributor for these bags, how cool!
We would like to introduce you all to this innovative company based out of Taipei, Taiwan. JumpFromPaper™ is the brainchild of designers Chay Su and Rika Lin who were sketching one day and thought, “How amazing it would be if a two-dimensional hand-drawn illustration could come to life as a real bag!” Their fantasy became reality as they explored every possibility and eventually rendered the remarkable products they have today. The cartoon-like bags appear two dimensional but can actually fit your personal belongings and even an iPad or tablet!
If you want to personally explore these playful designs and expressions of individuality, check out our own Things We Love section (http://www.waybasics.com/jump-from-paper.html) or www.jumpfrompaper.us. Happy exploring!
Jump from Paper is also available at these retailers. More to come!
New York City: Treasure and Bond 350 West Broadway, NYC 10013 646 669 9049
Los Angeles: Something You 5532 Woodruff Avenue, Lakewood, CA 562 461 2309
February 6th, 2012
It’s finally here! Due to popular demand, we have decided to release our amazing cubes in a new, super size! Now sporting an increase in all three dimensions, the SuperCube is here to store an even greater variety of items: extra-large stuffed animals, vinyl records, textbooks, purses, anything! As with all our products, they’re perfect for designers or lovers of elegance in simplicity. Mix and match them with our storage baskets and other accessories to make yourself a personalized and gorgeous shelving system. Take a look at some of these neat configurations, and send us some of your own creative flair!
January 2nd, 2012
We’ve always thought of our zBoards as building blocks that can be utilized by immensely creative individuals, and check out what Rachel Schechtman has done with our zBoards!
A Startup Store is an innovative and highly creative six-week shopping exhibition featuring five very trendy start-up businesses. We think the idea of a store that “reinvents” itself every 4-6 weeks is both amazingly ambitious and artistically brilliant!
Several hundred of our white cubes served as the display units for all the merchandise sold during their Beta. We love the way our zBoards blend right in to the chic, yet simple interior design. Sadly, the Beta closed a few days ago on January 12th, but the store will be opening up in their new exhibition theme, LOVE, on February 2nd! If you’re in the New York area, definitely check them out; if not, take a look at their website to see what they’ll cook up next!
A Startup Store, displaying Joor's products on our cubes
Here are some more fabulous displays!
If a picture’s worth a thousand words, a video’s worth at least a thousand pictures. Take a look at this brief time-lapse setup of the store!
A Start Up Store Filled with Way Basics Cubes from Way Basics on Vimeo.
January 1st, 2012
Customizable Art in which the "user" rotates cubes to individualize their own graphic design! Available at Module-R
Here at Way Basics, we encourage individualization and customization through our modular zBoards, allowing our customers to not only select, but design their own furniture to satisfy both organizational needs, and creative ones. With that said, we’d like to introduce one of our awesome retailers! Module R is a fantastic gallery that takes the idea of the “Age of Personalization” and brings it into design and art, blurring the line between items that are mass-produced facsimiles and unique, personalized artifacts. Check out their website to learn more about Donald Rattner, their founder, and their fresh and much-needed role as a “central marketplace where customizable and transformable design (and art) from around the globe could be presented as a coherent body of work.” Be sure to stop by and check them out if you’re ever in the Brooklyn area!
Check out these colorful, customizable photo frames available at Module-R!
December 17th, 2011
Plush Little Baby recently released their 2011 Plush Holiday Catalog and guess what?! They’ve included Way Basics storage cubes in their holiday catalog!
They commended the eco-friendly zBoards for being 100% recyclable and at the same time toxin-free, making it safe for your little ones.
Way Basics storage boxes are also given away as part of Plush Little Baby’s Twelve Days of Plush Giveaways Christmas promo.
The lucky winner will receive SIX storage cubes with their CHOICE OF COLOR of Espresso, Black, Natural, White, Green, Orange, Pink, or Blue.
Plush Little Baby is a luxury source for babies and toddlers.
December 2nd, 2011
Cool Hunting recently wrote an article about A Startup Store. They mentioned that the current exhibition uses Way Basics storage cubes to display their collections.
Who would have thought that the storage cubes would match the classy and elegant exhibit displays they have?
Rachel Shechtman, retail consultant and founder of Cube Ventures, described the exhibit, “A Startup Store has the point of view of a magazine, but it changes like a gallery and it sells things like a store.”