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May 6th, 2011
Can I display my Way Basics furniture on the wall?
Yes, of course you are able to display your Way Basics products on the wall with the support of L brackets or other support hardware beneath your furniture. Make sure to support your Way Basics furniture from the bottom, as these products draw their strength from their vertical construction. The zBoard can be used like other wood products by drilling on its main surfaces, but drilling on the edges is not recommended. Hey, I just came up with a new design idea!
How can I secure my Way Basics product from tipping if I am concerned about children’s safety?
We recommend you secure as shown below, with L-brackets and screws into studs in your wall. This hardware is not included, but is readily available at your local hardware store.
For other frequently asked questions, please visit our page here.
Tags: anchor to wall, bookcase, cube storage, FAQ, safety, Storage Cube
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April 11th, 2011
Dutch magazine Ariadne at Home features Way Basics! In this article are the Tribeca, Double Rectangle Plus, Cube Plus, and double stacked Cubes. Shop for Way Basics in Europe via our exclusive distributor David and Luna.
Tags: bookcase, bookshelf, cube storage, david and luna, europe, modular storage, press, Storage Cube, Storage Cubes
Posted in As Seen On, News | Leave a Comment »
April 8th, 2011  
Brand and products are abundant in our consumer driven world. Sometimes there’s almost too many choices when we shop. Should I buy the one with bamboo accents or stainless steel? Made in Latin America, Eastern Europe, Asia, or here at home in USA? Mass market low quality and low price or eco friendly high quality but a slight premium? Our choices are personal and reflect who we are as individuals. Perhaps in these economic times it’s a purely financial decision purchasing what we can afford. Other times it could be an emotional connection we have with a brand, color, the design, etc.
We thought we would ask our customers why they chose Way Basics when there are so many other alternatives out there. What we found out was very heart warming because it’s why we started the company and makes us so excited that so many people have embraced our brand and vision. Here are the results from a recent survey…
Customers enjoy Way Basics for our commitment to sustainability, modern design and making products simple to interact with.
Over 91% of our customers think that just peel, stick, done is easier than other do-it-yourself storage and furniture products on the market.
Thank you to everyone who has supported Way Basics! We very much value your feedback in our company and products, please reach out to us if you have anything you would like to share: talktous [at] waybasics.com
Happy Friday 
Tags: bookcase, bookshelf, cube storage, eco friendly, simple, Storage Cubes, Way Basics
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March 31st, 2011
We often get asked what differentiates the zBoard from the particle board, MDF, plywood, and solid wood? Is it cardboard? Is it made from wood?
zBoards, are created through a patented, proprietary process that’s revolutionized paperboard manufacturing. Developing this process took more than 10 years, and it combines techniques of plywood craftsmanship, paperboard composition, and furniture manufacturing. It leads to extremely sturdy yet lightweight boards that hold up to plenty of use. Because we use recycled paper, no no trees were chopped down to producing zBoards. Since recycled paper is used, the process also uses a lot less water than what is used to make virgin paper. Our purpose is to eliminate as much environmental impact as possible and offer a sustainable product. When you’re done with your Way Basics furniture (after its long lifetime), you can recycle it again by simply putting it in your recycling bin.
Is it strong, will it hold? Yes! zBoards are just as strong as other wood engineered boards like particle board or MDF. Watch this video to see zBoards in action.
zBoards are made on the beautiful island of Taiwan. Taiwan inherited advanced Japanese paper engineering and manufacturing processes enabling 74% of total paper production to come from recycled paper. Taiwan is also very eco conscious recycling 60% of paper used, compared to 50% here in the United States.
Tags: cardboard, eco friendly, MDF, paperboard, particle board, recycled paper, taiwan, zBoard
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March 21st, 2011
Did you know Way Basics is available in Europe? We thought we would share with you our exclusive partner David and Luna across the Atlantic Pond. Please visit their website if you are interested in Way Basics in Europe: www.davidandluna.com
David and Luna also wholesales our products for online and brick and mortar retailers. You can email export [at] davidandluna.com for more information.
We also just learned that Wilma and Friends in Sweden is carrying Way Basics! Shipping can be expensive so we’re working hard to bring Way Basics closer to you. If you’re in Sweden or Northern Europe, visit Wilma and Friends: www.wilmaandfriends.se
Tags: david and luna, europe, wilma & friends
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March 17th, 2011
 
A Way Basics customer recently used our storage products as displays at the CaterSource tradeshow. Bamboo Studio makes disposable bamboo dinnerware for foodservice and reusable bamboo dinnerware for the home. The booth looks great with the total eco theme and natural wood colors. Really nice how they chose Way Basics’z zBoard to display their products instead of using particle board or MDF made product. Great job Bamboo Studio!
Presented in this display are the Triple Cube Plus and Double Rectangle Plus.
Tags: cube organizer, display, shelving, storage, Storage Cube, trade show, trade show display, trade show shelving
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March 11th, 2011
When Way Basics started over 3 years ago, we set out to assure customer service was our top priority. Sounds cliche doesn’t it? What does customer service mean? We looked up ‘customer service’ at dictionary.com and found this:
“assistance and other resources that a company provides
to the people who buy or use its products or services”
Seems so mechanical and impersonal. We’ve all interacted with customer service in our lives either through a brick and mortar or online retailer. More often than not, the experience with customer service is remarkable in the negative sense. Sometimes it even ruins our day doesn’t it? We’ve all been there.
We believe in doing the right thing and from the start we set in stone that customer care would be part of our core values. Rather than just servicing our customer, we care about you. We make sure your email, phone call, feedback, product issues, you name it, we attentively service you in the way each person deserves.
With new technologies evolving the way we interact, the team at Way Basics is wondering how our customers prefer to be cared for. Would you like a phone number to call and speak to someone? How about using Twitter and Tweeting a comment or posting your love, question, or issue on our Facebook Wall? Does it matter which communication medium is used as long as you are attended to in a caring way? How important is response time?
Our team is always looking for ways to make our lives simpler, products better, and customer care more loving. We would love to hear from you. Use any one of our ways to connect and share with us:
Phone: 949 892 5279
Email: talktous [at] waybasics.com
Facebook: www.facebook.com/waybasics
Twitter: www.twitter.com/waybasics
Blog: click on “Leave a Comment” below this post
Any other communication channel we’re not using?
Tags: customer care, Customer Service, Way Basics
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February 14th, 2011
Happy Valentine’s Day! We love love love Valentine’s Day because who doesn’t love to be loved? Wouldn’t it be amazing if everyone around the world just loved a little bit more. We’re romantics at heart and look through this crazy world with rosy colored glasses
We received an email from our customer today with a post on her blog. She has purchased the Charlotte Table (we’re out of stock at the moment and will have it again in a few weeks) in white for her daughter’s birthday. Since her birthday is close to Valentine’s the theme was pink. Her mom is also a photographer so the photos are amazing! You can see the details of her post here.
Need some pink storage to decorate a cute pink room? Shop our pink cubes.
Tags: activity table set, Charlotte Table Set, pink, Storage Cube, tables and chairs, valentine's day
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January 31st, 2011
CHARLOTTE, N.C. — The quiet southeast Charlotte street that looked more like a movie set this week wasn’t for carpenter Carter Oosterhouse’s show on HGTV. It was for a series of online clips that will be posted on the web site for Clorox Green Works.
Oosterhouse was in Charlotte for three days creating a $20,000 makeover for the Harding family.
“We’re going to give the nursery and the family room, which is kind of like a rec room playroom, a complete greenover, which is a makeover with an eco friendly twist,” Oosterhouse explained.
Read the Full Article
Tags: Carter Oosterhouse
Posted in As Seen On, Live Simply, Product | Leave a Comment »
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