OUR STORY

Since you’re here, you’re probably a lot like us: creative, practical, caring, and ready to inspire a better way.

With the world becoming more populated, mass manufacturing taking short cuts, massive consumption leading to convenient disposal, this mental shift in human behavior has led to health effects and environmental degradation. Witnessing and being part of our disposal culture became outrageous and we were inspired to create something that would make our lives better.

Paper based storage furniture became the foundation of our initial introduction for the brand. Our founder Jimmy thought it would be fun to create a recycling bin made from recycled paper, since it’s one of the most commonly recycled materials. It would be flat and then pops open like paper grocery bag, but a much fancier design. You would throw all your recyclables in it, and then recycle the entire thing. Pop another one open and recycling starts again. Simple. Elegant.

We are inspired to do things right and keep things simple. We believe in treating everyone as if they were our friend, protecting our environment as if it were our home, and finding creative solutions to over complicated challenges. In short, we are Way Basics.