Casa Surf Project

November 11, 2009

10 designers sought out to transform 10 rooms of La Casa Del Camino Hotel from their original state, to a hip and fresh environment in order to spark interest and allow various surf companies to flex their creative muscles. The ten major companies that sponsored each room include: Roxy, Billabong, Rip Curl, Etnies, Glaceau, Lost, Quicksilver, Billabong Women, L Space, and Riviera. Way Basics had the honor of teaming up with Roxy, Rip Curl and Billabong Women, to add some spice to their rooms!

http://www.casasurfproject.com/

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It was a long process, but in the end it was definitely worth it. The rooms are so cool! Check out these before and after photos of the Roxy room, Rip Curl room, and Billabong Women's room
rip-curl
The designer for the Rip Curl room, Debbie Nassetta, had a really great idea of sticking a graphic on the backer board so the Cubes would showcase the different elements and feel she wanted in the room. Great job Debbie!
Cool how the images line up Unfinished Rip Curl
Surfer Cubes on the Shelf
Desk Area Cool Cubes
The Billabong Women's Room was a huge success as well. This room is actually a combination of two rooms, with the bed on one side of the room, and the bathroom and living area on the other side. This room showcased a number of products as well as a couple of the Recycler 360!
billabong
 
Unfinished 1 1023091502
The Roxy Room was another double room with lots of bright colors. Check out what they did with the Cube Plus Squared! They added feet to it in order to make it customized! Remember.. if you choose to customize your Way Basics products by adding hardware, the zBoards can withstand drilling/screws on main surfaces, but steer clear of the edges! If you have any inquiries about undertaking a project like this, it's best to contact us so we can walk you through the process!
roxy
 
the-roxy-room-before Roxy Room
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Here are a couple photos of the outside of La Casa Del Camino. Truly beautiful hotel in a beautiful city.
La Casa Del Camino La Casa Del Camino
Side of the hotel with the roof top bar The beach behind the hotel

http://www.casasurfproject.com/