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  • Tradeshow Displays with Way Basics!

    We love helping all of our customers reach their storage, organization, and display goals! We especially love when friends tgdesign-collagelike Third Generation Design reach out to us with a vision and we help them make their dream a reality! Third Generation Design recently contacted Way Basics because our Box cubes were a perfect representation of their logo and they wanted to use them for a trade show!

    We were thrilled for that they wanted to use our eco-friendly Box cubes. As Third Generation Design discovered, they are perfect for trade-shows because they are light, sturdy and easily connect together with our tool-free assembly. No need to ask your trade-show neighbor to borrow their hammer; everything you need comes in the box! (Although you might want to pretend to borrow a hammer to make friends... or you can just show them your easy assembly Boxes!). Third Generation Design had a blast at the Vermont Expo and they were so thrilled with their Box cubes that they made a video to show them off! Check it out! Next time you are looking for trade-show displays, think eco, light, sturdy, Way Basics Box cubes!

     

  • Box Photoshoot

    When we were looking for the perfect location to shoot our new Box, we could not have found a better location than Hotel Seven4one. This local boutique hotel in Laguna Beach has transformed their quaint location into a must-see location for weddings, private parties and other events. Just steps from the beach, their staff were incredible to work with, and best of all, they care about the environment and do everything they can to make their space Eco-conscious! What a perfect partnership.

    We arrived early in the morning, lattes in hand, to meet our photographer Nanci Kassel and mold Seven4One into a picturesque backdrop. Their Euro-chic lobby lounge, urban courtyard, and breathtaking sun deck didn't need much molding but the Box added a perfect organizational touch. The Box easily stacked to create closet organization in one room, and simple cube storage in another. Wheels on, door off, we had a blast thinking of all the different ways we could organize a room with the Box storage. We had an amazing day and we can't wait to share the pictures with you all!

     

    The Box showing up for their debut!
  • zBoard Custom Cubes in bebe Holiday Window

     

    The zBoard material used in Way Basics products is versatile, eco-friendly, and simple to use. This Holiday season, fashion brand bebe installed custom zBoard storage cubes as part of their window display. This project was completed with Great Big Picture, a supplier of in-store graphics to many of the nation's top retailers. All bebe stores internationally will have the cubes this Holiday. It's amazing to see that companies like bebe care about our environmental impact since many of these display are temporary and end up in landfills. With zBoard, after the promotion, they can simply be recycled and one day find themselves back as new Way Basics products. Let's get ready for the Holidays!
  • Way Basics on the Today Show!

    Way Basics is proud to be a mini star in the Today Show's "Hottest, colorful, green products for the home" show, which aired on April 18th. Elizabeth Mayhew, the correspondent, is Editor-in-Chief of Woman's Day Magazine and the author of FLIP! For Decorating, and we are so honored to be recognized by her expertise!

    Special thanks to our authorized retailer www.buygreen.com for the media coverage.

  • Starting Up with Way Basics!

    We've always thought of our zBoards as building blocks that can be utilized by immensely creative individuals, and check out what Rachel Schechtman has done with our zBoards!

    A Startup Store is an innovative and highly creative six-week shopping exhibition featuring five very trendy start-up businesses. We think the idea of a store that "reinvents" itself every 4-6 weeks is both amazingly ambitious and artistically brilliant!

    Several hundred of our white cubes served as the display units for all the merchandise sold during their Beta. We love the way our zBoards blend right in to the chic, yet simple interior design. Sadly, the Beta closed a few days ago on January 12th, but the store will be opening up in their new exhibition theme, LOVE, on February 2nd! If you're in the New York area, definitely check them out; if not, take a look at their website to see what they'll cook up next!

    Here are some more fabulous displays!

     

    If a picture's worth a thousand words, a video's worth at least a thousand pictures. Take a look at this brief time-lapse setup of the store!

    A Start Up Store Filled with Way Basics Cubes from Way Basics on Vimeo.

  • Way Basics Storage Cubes in the 2011 Plush Holiday Catalog

    Plush Little Baby recently released their 2011 Plush Holiday Catalog and guess what?! They've included Way Basics storage cubes in their holiday catalog! Way Basics Storage Cube

    They commended the eco-friendly zBoards for being 100% recyclable and at the same time toxin-free, making it safe for your little ones.

    Way Basics storage boxes are also given away as part of Plush Little Baby's Twelve Days of Plush Giveaways Christmas promo.

    The lucky winner will receive SIX storage cubes with their CHOICE OF COLOR of Espresso, Black, Natural, White, Green, Orange, Pink, or Blue.

     

    Plush Little Baby is a luxury source for babies and toddlers.

  • Madison Bookcase in the San Francisco Chronicle

    In a recent article by Chantal Lamers for the San Francisco Chronicle, she recommended Way Basics Madison Bookcase as a smart choice for bookshelf keeping and at the same time, creative and eco-friendly interior decoration. Way Basics Madison Bookcases come in white, espresso, or black.

    San Francisco Chronicle is Northern California's largest newspaper, serving primarily the San Francisco Bay Area.

  • Say Goodbye to Melamine

    EcoBambooWare2EcoBambooWare

    A Way Basics customer recently used our storage products as displays at the CaterSource tradeshow. Bamboo Studio makes disposable bamboo dinnerware for foodservice and reusable bamboo dinnerware for the home. The booth looks great with the total eco theme and natural wood colors. Really nice how they chose Way Basics'z zBoard to display their products instead of using particle board or MDF made product. Great job Bamboo Studio!

    Presented in this display are the Triple Cube Plus and Double Rectangle Plus.

  • HGTV's Carter Oosterhouse uses Way Basics in eco-friendly makeover

    CHARLOTTE, N.C. -- The quiet southeast Charlotte street that looked more like a movie set this week wasn’t for carpenter Carter Oosterhouse’s show on HGTV. It was for a series of online clips that will be posted on the web site for Clorox Green Works.

    Oosterhouse was in Charlotte for three days creating a $20,000 makeover for the Harding family.

    “We're going to give the nursery and the family room, which is kind of like a rec room playroom, a complete greenover, which is a makeover with an eco friendly twist,” Oosterhouse explained.

    Read the Full Article

  • Customer Fan Photos

    Check out these awesome photos our fans sent in! We have the best fans on the planet - join us on Facebook! Start building your simple, safe, eco storage solution today: Shop now!

    Creations from Way Basics Customers

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