How did the name Way Basics come about?
Paper as we know it today was invented in the ancient Far East, and the character for recycle in Mandarin Chinese is “hui” (pronounced huey). Hui sounds a bit like ‘way’ and thus we get our first word. The second word, basics, represents our fundamental goal in bringing things back to the basics. Our name depicts how we as a company are doing things in a different way, and our products are built for our customers lifestyles… their way. Best of all, we keep everything simple and way basic.
What does the square logo represent?
To understand our logo, we need to look again at the “hui” or “recycle” character. Take a look at the the “hui” character in Mandarin Chinese:
Notice how the outside square is slightly tilted in our logo. That’s because we are a unique company, as can be seen through our products and the way we do business. We like to do things our way no matter how ‘tilted’ it sounds. If it makes sense, we’ll go for it. You’ll notice that part of the logo is brown which symbolizes nature, strength, and the sustainability of our furniture. Finally, the green inner square represents our heartfelt commitment to doing business the right way. To be proactively conscious in protecting the environment through the way we work and our products.
Our tagline: “building possibilities” describes all aspects of our business. From helping you “build” your career, to helping a customer “build” a furniture solution, we are always building possibilities. With one look at our products, customers instantly see the possibilities of building Way Basics into their lives. The Cube may be a storage unit to a college student, a stool for a toddler, or a footrest to a musician. This is why we do not categorize our furniture as “children”, “office”, “college” or any kind of furniture. A Cube becomes your cube. Use it how you see fit… build your possibilities.