Q & A with the Way Basics Cube

September 28, 2010

We got a chance to sit down with the most popular item at waybasics.com for an interview. In this interview, the Cube talks all about how it came to be, what it's made of and plans for the future.

WB: So Cube, what makes you so popular?

Cube: Well, I come in 9 different colors, you can accessorize me with storage baskets and decorate me with the new decals from Wall Candy and Wee Gallery. Not to mention, I go great with all the other zBoard items.

WB: Very cool. But what makes you so different from all the other Cubes out there?

Cube: Glad you asked. For starters, I'm made of 99% recycled paper.

WB: Wow, really? How'd you manage that!? And what about the other 1%?

Cube: It's true. I'm actually made in Taiwan, which is much more advanced than the rest of the world in their paper manufacturing technology. Necessity is the mother of all invention you know, and with resources in short supply in Taiwan, it's important to make good use of the materials they have. So here I am! The other 1% is actually virgin paper.

WB: So why is that necessary?

Cube: Eco friendly ink is printed directly onto the virgin paper, and it's made into the paper veneer that wraps my inner core.

WB: We've found that almost all household furniture contains MDF or particle board, which also contains VOCs and formaldehyde. Please don't tell me that you have that harmful stuff.

Cube: I've heard about that too, and worry not! There's no VOCs, formaldehyde, or ANY toxic materials in me. I've actually undergone third party testing, so you can lay your worries to rest. Many families are concerned with off gassing and other toxins being present, so I'm happy to say that you'll get none of that nonsense with me.

WB: Wheeew.. That's a relief. So there really isn't any comparison is there?

Cube: You guessed it. Now the only trick is gonna be finding some sunglasses that'll fit my stylish self.

WB: Well if that's the only thing you have to worry about, life is good! Any plans for the future?

Cube: The possibilities are endless you know. My main goal is helping people to live simply. With everything getting more and more complicated, I feel like we should slow things down and bring it back to the basics.

WB: Very true. Well I'd say good luck, but I know you're not gonna need it. You might need a little luck with the shades though lol. Thanks for taking time out of your busy day to talk to us. We really appreciate it.

Cube: Of course! You know, if you have any other questions, I'm happy to answer any questions you might have. Drop me a line at talktous[at]waybasics.com any time.

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