Starting Up with Way Basics!

January 02, 2012

We've always thought of our zBoards as building blocks that can be utilized by immensely creative individuals, and check out what Rachel Schechtman has done with our zBoards!

A Startup Store is an innovative and highly creative six-week shopping exhibition featuring five very trendy start-up businesses. We think the idea of a store that "reinvents" itself every 4-6 weeks is both amazingly ambitious and artistically brilliant!

Several hundred of our white cubes served as the display units for all the merchandise sold during their Beta. We love the way our zBoards blend right in to the chic, yet simple interior design. Sadly, the Beta closed a few days ago on January 12th, but the store will be opening up in their new exhibition theme, LOVE, on February 2nd! If you're in the New York area, definitely check them out; if not, take a look at their website to see what they'll cook up next!

Here are some more fabulous displays!

If a picture's worth a thousand words, a video's worth at least a thousand pictures. Take a look at this brief time-lapse setup of the store!

A Start Up Store Filled with Way Basics Cubes from Way Basics.

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